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"The ultimate goal of the festival is not just about waste collection or item exchange, but about fostering an ecological mindset."
Mansur Yumagulov
founder of the project
It's the sale, exchange, or donation of 'seemingly unnecessary' items, as well as creatively upcycled items
In Marie Kondo's book "The Life-Changing Magic of Tidying Up," an item that doesn't have a place in your home is not just idle, it drains your energy because it takes up your space and doesn't bring you any benefit. Such items should be sold, donated, or discarded. Therefore, it's necessary to review your attics, basements, and garages where there are plenty of things waiting for their new owners.
This is a nationwide movement in Russia called "EKA" that focuses on the topic of waste recycling.
All participants will have the opportunity to bring paper waste, PET plastic, glass, aluminum, tin, and even plastic bags to our festival, which will be collected for recycling and given a second life.
Resource Exchange Game Simulator for Implementing Local Initiatives
All participants will have the opportunity to bring paper waste, PET plastic, glass, aluminum, tin, and even plastic bags to our festival, which will be collected for recycling and given a second life.
Best urban practices
On the topic of community organization and self-organization, as well as reducing ecological footprint, in the format of master classes and lectures.
The modern process of cooking a shared dish.
Participants are informed in advance about the ingredients they need to bring. It should be a dish that people can cook together, such as borscht or pilaf, with two leaders - one chef who oversees the cooking and a DJ who adds to the culinary show.
It is a collaborative repair of items with the opportunity for further exchange or sale.
The format originated in Amsterdam in 2009 and has become very popular worldwide. Today, this social movement allows giving a second life to items, reducing one's ecological footprint, and serves as an excellent form of shared leisure with like-minded people.
is a flexible approach to transforming the urban environment
It allows for quick and affordable space interventions, enhancing functionality and attractiveness. This approach is actively used for revitalizing streets, activating abandoned areas, and engaging citizens in creating more vibrant urban spaces.
• Do you live in a different city, village, town, or even country?
• Have you already organized similar events, encountered difficulties, and are unsure whether to continue?
• Would you like to organize a similar festival yourself but don't know where to start?
and provide you with free consultation.
Marketing for such an event inevitably requires investments: website development, social media pages, writing press releases for the media, designing various materials, and setting up targeted advertising. It's important to do all of this in a timely manner, so we recommend planning and budgeting ahead of time and incorporating it into your calendars.
Arthur Rakhmetov
Entrepreneur, leader of the "Living Cities" movement
Organizing any non-profit event still involves commercial expenses. We have developed a practice of conducting such festivals with a level of profitability that allows us to plan marketing budgets, transportation and rental expenses, and allocate funds for future festivals.
Mansur Yumagulov
founder of the project
on how to make a conscious consumption festival profitable.
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